About us
My name is Yura and for the past three years
I’ve been designing and developing footwear technologies for my brand, ULTERA.
I’ve been designing and developing footwear technologies for my brand, ULTERA.
>We have our own small production facility in Kharkiv, Ukraine, where we craft shoes using a unique method that ensures high quality and comfort.,
rendered pathetic by fashion.
Why did I start creating shoes? As a child, I dreamed of having cool sneakers, but my family couldn’t afford them. I often wore worn-out shoes or even walked barefoot. This experience ignited my passion for footwear.
My love for shoes truly began when my uncle handcrafted a pair for me after my sneakers tore. I was only six, and I cherished that pair. Later, I bought my first sneakers from a second-hand store. They were white, almost new, and I even slept in them the first night.
Over the past 10 years, I’ve been learning how to make shoes, seeking materials and experts in the field. I finally gathered enough funds to open my own production, which launched at the end of 2021. Then, in February 2022, war broke out in my country, but my desire to create sneakers never wavered.